Neon LED signs look great on social media! Three reasons why they are effective in attracting more customers

Neon LED signs (neon lights, neon signs) are ideal for attracting customers to businesses, and there is data and customer feedback showing that the number of visitors increases after installation.

Today I would like to tell you three reasons why it is so effective.

We hope you understand the reasons and use it for your store's reopening or as an accent piece in your interior design.

※For more information about neon LEDs, click here↓↓

What is a neon LED? | 6 points explaining the difference between it and a glass tube

Neon 3 Effects

① Stand out from afar and attract pedestrians

The way neon LEDs light up is unique. Among the many LED signs, this unique way of lighting up draws attention. Especially when it stands alone on a street at night, it draws people in, no matter what store it is.

☆Points

• Advertising to encourage passersby to visit the store.
• Unlike LED signs, it is unique and eye-catching.

• The sign can be turned on or off to shine in different colors, creating a different atmosphere during the day and at night.

②Photo Spot

A well-designed neon sign will be introduced on social media as the face of your store and will remain in customers' memories. In particular, once your store is recognized as a photo spot, new customers will visit, take photos, and share them on social media.

The neon signs that become photo spots are

• The picture is completed when people take a picture together (neon examples: angel wings, hearts for couples)
• Holdable (neon example: empathetic message No Music No Life)
• Cute designs of food, animals (neon examples: ice cream, cat)
• Limited spots where you can only take photos if you enter the park (e.g. neon characters)

Neon letters and designs are also a trend on social media, and real neon is easily accepted by young people. Neon is also a great material for websites and social media.

③Indirect lighting

It can add another accent to the store's spatial lighting as indirect lighting.

for example

• I want to change the atmosphere of each private room in the restaurant.
• I want to brighten up a slightly dark area in a stylish way.
• I want to make the signs for fitting rooms, cashiers, restrooms, etc. easier to understand.
• A cafe by day and a bar by night, the atmosphere changes with the neon lights.
• It can be used as interior decoration during business hours and as an advertisement after the store closes.

○How does it compare to other signs?

・The average cost of producing neon LEDs is between 20,000 and 40,000 yen, which is more economical than advertising signs that use other lighting.

(Lighting example: Stand signs cost from 20,000 to 80,000 yen, LED backlit signs for store names, etc. cost from 80,000 yen)

○Use as a tool to attract customers online

When advertising on the web or through social media, it is very important to use materials that represent your store, such as products, interior and exterior. Neon has the power to catch the eye and attract attention even through photos.

Examples of using neon photos

• Store introduction page (Homepage, Google Maps, Google Business, Tabelog, Instagram, Twitter, Facebook, etc.)
• Promotional photos for paper media such as flyers and posters

○What is the return on investment?

① Initial investment (opening and renewal decoration)

The price is reasonable compared to other advertising billboards. Neon signs are not only useful for attracting customers in the surrounding area, but also stand out on social media and web sites, so we recommend them to those who want to make their store stand out .

② Advertising expenses (customer attraction measures)

Why not try using neon signs as advertising expenses, which is generally said to be 5-10% of sales (※)? Neon signs, which cost 20,000-40,000 yen (average), are not expensive and have a long lifespan of nearly 10 years .

(※For reference, if your monthly sales are 2 million yen, your monthly advertising expenses would be 5% or 100,000 yen.)

3. Stores that suit neon lights

Neon can be used in a variety of business situations depending on your ideas. Here are some examples:

• restaurant
• Cafe
• bar
• restaurant
• Sweets and cake shop
• Florist
• Hair salon
• Nail salon
• Gym, fitness, yoga
• Businesses that often participate in events and exhibitions
• Wedding and reception venues
• Apparel, youth brands

These are the three reasons why neon LED signs are effective in attracting customers to your business!

If you are interested in the product after reading this article, please feel free to contact us. We can provide you with a quote even if you only provide us with an image photo and size.

☆Other articles

A basic introduction to neon (LED) is here

What is a neon LED? | 6 points explaining the difference between it and a glass tube

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