Dramatically increase customer numbers at your hotel bar! SHIBUYA STREAM HOTEL ☓ Neon sign

2024年10月24日 Written by neonpark neonparkスタッフ Masuda

#Cafe

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This time we will be introducing Bar & Dining TORRENT, located on the 4th floor of SHIBUYA STREAM HOTEL, a hotel located right next to Shibuya Station in Tokyo.

Located directly connected to the station, this open-space bar is characterized by its spaciousness, and its seamless, open atmosphere and high-quality art make it an attractive bar that creates a creative atmosphere.

Marketing Assistant Manager Arisa Hagiwara explained, "The bar is located next to the hotel's front desk, and the angle makes it difficult for customers to see it, so they don't notice it and don't come to the bar." To solve this problem, she put up notices in the hotel rooms, installed digital and neon signs, and held DJ events, among other efforts. Thanks to these efforts, the bar is now immediately visible when you go to the front desk, and the number of customers has increased significantly.

Furthermore, on March 24, 2023, Torrent reopened "TORRENT HOUSE" as a bar that can also be used as a private space. For seminars and meetings, it is a space to generate creative ideas, and for parties, it provides a place for people to interact with each other in a modern atmosphere, away from the hustle and bustle, with high-quality food and drinks.

We were honored to place our neon sign at Bar & Dining "TORRENT," which caters to a wide range of occasions for both individuals and groups.

If you are looking for a neon sign to match your bar, please see the product page below.

View all neon signs for your bar

Shipping calculated at checkout.

Café Kitsuné Aoyama様へのインタビュー

「MAISON KITSUNÉ」のキツネは、あらゆるものに変身する「狐」にちなんでつけられています。ファッションや音楽など多面性からライフスタイルを提案する中の一つとして生まれた「Café Kitsuné Aoyama」様に、今回ご注文いただいたミラー看板についてお話を聞かせていただきました。

Reasons for purchasing a neon sign

Masuda

neonpark

Could you tell us what first made you want to purchase a neon sign?

Hagiwara 様

Café Kitsuné Aoyama

There is a "Bar & Dining 'TORRENT'" on the 4th floor next to the front desk at SHIBUYA STREAM HOTEL, but it is difficult to see from the front desk due to the angle, and guests who come down from their rooms to visit the bar end up going to other restaurants without noticing its existence. In order to appeal to the bar's presence, we thought that using a retro neon sign in this digital-dominated world would attract customers' attention, so we considered purchasing one.

Reasons for choosing Neon Park

Masuda

neonpark

There are so many neon companies out there, so could you please briefly tell us why you chose our neon?

Hagiwara 様

Café Kitsuné Aoyama

検索をしていたらneonparkさんに辿り着きました。社内での決済が必要だということもあり、原宿にある美容室をご紹介いただき実際にサイズ感なども含めて実物を見に行ったところ良かったのでお願いする流れとなりました。メッセージでのやり取りでデザインや価格・納期などがとてもスムーズに進んだのでそこも良かったですね。

Impressions after decorating with neon lights

Masuda

neonpark

Now that you have actually started decorating with our neon signs, we would like to hear your thoughts about any parts that are difficult to use or whether you have been able to achieve the effect that you were looking for.

Hagiwara 様

Café Kitsuné Aoyama

The part that was difficult to use was that the floor-standing marquee light neon sign was not very stable and would easily fall over. However, your company's employees worked to improve the situation, and now it is installed stably. After actually installing the neon sign, more customers noticed it, and the number of customers actually increased significantly.

安藤様は現在、Café Kitsunéの日本国内の店舗を統括されており、海外とのやりとりもされていますが学生時代はイタリアンカフェでバリスタをされていたことが入社のきっかけになったそうです。決め手は"やりがい”だったそうで、「人生で仕事をする時間はとても長いため、そこを充実させたかった」とおっしゃっていただいた言葉がとても深く残っています。

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