Dramatically increase customer numbers at your hotel bar! SHIBUYA STREAM HOTEL ☓ Neon sign

2024年09月09日 Written by neonpark neonparkスタッフ Masuda

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Load image into Gallery viewer, mu_lab.ネオンサインとデザイんー木村様2

Load image into Gallery viewer, mu_lab.　ネオンサインとデザイナー木村様

Load image into Gallery viewer, mu_lab.様ネオンサイン

Load image into Gallery viewer, mu_lab.様　外観

Load image into Gallery viewer, mu_lab.様ネオンサインと店内風景

Load image into Gallery viewer, mu_lab.様ネオンサイン2

Load image into Gallery viewer, mu_lab.様店内の様子

Load image into Gallery viewer, mu_lab.様ポールスミスからのハガキ

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Load image into Gallery viewer, mu_lab.様 Tシャツ

This time we will be introducing Bar & Dining TORRENT, located on the 4th floor of SHIBUYA STREAM HOTEL, a hotel located right next to Shibuya Station in Tokyo.

Located directly connected to the station, this open-space bar is characterized by its spaciousness, and its seamless, open atmosphere and high-quality art make it an attractive bar that creates a creative atmosphere.

Marketing Assistant Manager Arisa Hagiwara explained, "The bar is located next to the hotel's front desk, and the angle makes it difficult for customers to see it, so they don't notice it and don't come to the bar." To solve this problem, she put up notices in the hotel rooms, installed digital and neon signs, and held DJ events, among other efforts. Thanks to these efforts, the bar is now immediately visible when you go to the front desk, and the number of customers has increased significantly.

Furthermore, on March 24, 2023, Torrent reopened "TORRENT HOUSE" as a bar that can also be used as a private space. For seminars and meetings, it is a space to generate creative ideas, and for parties, it provides a place for people to interact with each other in a modern atmosphere, away from the hustle and bustle, with high-quality food and drinks.

We were honored to place our neon sign at Bar & Dining "TORRENT," which caters to a wide range of occasions for both individuals and groups.

If you are looking for a neon sign to match your bar, please see the product page below.

View all neon signs for your bar

Shipping calculated at checkout.

mù_lab.様へのインタビュー

今回ご紹介するのは、東京渋谷にあるアパレルブランド「mù_lab.」様。ポールスミスで長年デザインのお仕事をされ、惜しまれながらも新たにご自身のブランドを立ち上げらた木村様に、ご注文いただいたネオンサイン設置のきっかけについてインタビューさせていただきました。

Reasons for purchasing a neon sign

Masuda

neonpark

Could you tell us what first made you want to purchase a neon sign?

Hagiwara 様

mù_lab.

There is a "Bar & Dining 'TORRENT'" on the 4th floor next to the front desk at SHIBUYA STREAM HOTEL, but it is difficult to see from the front desk due to the angle, and guests who come down from their rooms to visit the bar end up going to other restaurants without noticing its existence. In order to appeal to the bar's presence, we thought that using a retro neon sign in this digital-dominated world would attract customers' attention, so we considered purchasing one.

Reasons for choosing Neon Park

Masuda

neonpark

There are so many neon companies out there, so could you please briefly tell us why you chose our neon?

Hagiwara 様

mù_lab.

After deciding to buy neon, I compared it with other companies, but I decided on your company because, even though it was a custom production, you responded and produced it quickly, you were able to deliver it on the date I wanted, and your price was reasonable.

Impressions after decorating with neon lights

Masuda

neonpark

Now that you have actually started decorating with our neon signs, we would like to hear your thoughts about any parts that are difficult to use or whether you have been able to achieve the effect that you were looking for.

Hagiwara 様

mù_lab.

店舗がまだまだ進化段階にあるため、どんどん異質な空間に成長させていきたいです。成長させても、完成はしたくない。今後も未完成な状態を楽しんで、現状に満足しないような空間づくりをしていきたいと思います。

店内はシンプルながらも所々にこだわりが見られるオシャレな空間でした。木村さんはとても物腰が柔らかくインタビューにも丁寧に対応してくださり、来店されていたお客様とも楽しそうにお話しをされていました。また、スタッフのみなさん含めそこにいる人たちがみんな楽しそうにされていたのが印象的でした。

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