Dramatically increase customer numbers at your hotel bar! SHIBUYA STREAM HOTEL ☓ Neon sign

2026年02月19日 Written by neonpark neonparkスタッフ Masuda

#Bar

#Logo

Load image into Gallery viewer, スナックみきーーた

This time we will be introducing Bar & Dining TORRENT, located on the 4th floor of SHIBUYA STREAM HOTEL, a hotel located right next to Shibuya Station in Tokyo.

Located directly connected to the station, this open-space bar is characterized by its spaciousness, and its seamless, open atmosphere and high-quality art make it an attractive bar that creates a creative atmosphere.

Marketing Assistant Manager Arisa Hagiwara explained, "The bar is located next to the hotel's front desk, and the angle makes it difficult for customers to see it, so they don't notice it and don't come to the bar." To solve this problem, she put up notices in the hotel rooms, installed digital and neon signs, and held DJ events, among other efforts. Thanks to these efforts, the bar is now immediately visible when you go to the front desk, and the number of customers has increased significantly.

Furthermore, on March 24, 2023, Torrent reopened "TORRENT HOUSE" as a bar that can also be used as a private space. For seminars and meetings, it is a space to generate creative ideas, and for parties, it provides a place for people to interact with each other in a modern atmosphere, away from the hustle and bustle, with high-quality food and drinks.

We were honored to place our neon sign at Bar & Dining "TORRENT," which caters to a wide range of occasions for both individuals and groups.

If you are looking for a neon sign to match your bar, please see the product page below.

View all neon signs for your bar

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スナックみきーーた様へのインタビュー

外観に華やかなネオン看板を取り入れることで、新規顧客からの注目を集めたかったミカさん。導入の経緯やネオンサインを取り入れたことで生まれた変化についてお話を伺いました。

Reasons for purchasing a neon sign

Masuda

neonpark

Could you tell us what first made you want to purchase a neon sign?

Hagiwara 様

スナックみきーーた

以前働いていたお店が30年以上続く老舗で、客層が高齢化していましたが、独立して「新しい客層を開拓したい」という想いがありました。そこで、ネオンを取り入れることで明るいお店だというイメージが伝わり、新規や若いお客さんが増えると思ったためネオン看板を設置しました。

Reasons for choosing Neon Park

Masuda

neonpark

There are so many neon companies out there, so could you please briefly tell us why you chose our neon?

Hagiwara 様

スナックみきーーた

想定外だったことや困ったことは特になく、サイズも完璧でした。

Impressions after decorating with neon lights

Masuda

neonpark

Now that you have actually started decorating with our neon signs, we would like to hear your thoughts about any parts that are difficult to use or whether you have been able to achieve the effect that you were looking for.

Hagiwara 様

スナックみきーーた

新規客から「可愛い」「華やか」などの声をいただき、大変満足しています。設置したネオン看板を気に入っており、将来的にも同じようなネオン看板を制作したいと思っています。

今後についてお話を伺うと、ミカ様は「スナックらしからぬクリーンな雰囲気で、若い客層も入りやすいように工夫していく」と答えていました。昼間は物販の仕事も続けているが、これからは夜のスナックに集中し、積極的に運営していきたいそうです。

おじさん世代だけでなく「若い層も来やすいスナック」作りを目指しています。

お忙しい中、貴重なお話をお聞かせいただきありがとうございました。

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